Thoughts & thinking

Journal

Writing about product design, AI in practice, leadership, and the work behind the work.

ALL AI & DESIGN PRODUCT DESIGN LEADERSHIP PROCESS THINKING
The Homogenisation Risk

AI & DESIGN

The Homogenisation Risk. Why Identity Is the Only Answer

We are not fully there yet. But the direction is clear enough that the smart question is no longer whether AI will change things. It is what you do before it does.

20 Apr 2026 · 4 min read

The Best AI Thinking Was Written in 1960

AI & DESIGN

The Best AI Thinking Was Written in 1960

Someone recently pointed me towards a paper called Man-Computer Symbiosis by J.C.R. Licklider. Published in 1960. Before most of us were born. Before the internet existed.

19 Apr 2026 · 4 min read

The Death of Design Critiques

DESIGN PROCESS

The Death of Design Critiques

Your team is too polite. That's the problem. Most teams don't have a conflict problem. They have a silence problem.

14 Apr 2026 · 5 min read

Good Design is Fractal

LEADERSHIP

Good Design is Fractal

It works at every level of the organisation.
Most design leaders don't see this. They fixate on the team. They forget that leadership either scales or it suffocates.

10 Apr 2026 · 6 min read

Hiring Contractors Can Be Risky

DESIGN HIRING

Hiring Contractors Can Be Risky

Not because contractors are risky. But because most organisations bring them in without really knowing what they need.

02 Apr 2026 · 5 min read

UX Crunch Returns

THINKING WITH OTHERS

UX Crunch Returns

Great night at UX Crunch last night on the 9th April. Good to see it back.

01 Apr 2026 · 7 min read

I Don't Feel Like a Designer Anymore

IDENTITY CRISIS

I Don't Feel Like a Designer Anymore.

Not because I've stopped caring about design. But because the title doesn't come close to describing what I actually do compared to what businesses think I do.

31 Mar 2026 · 6 min read

The Importance of Movement

THINKING

The Importance of Movement

The most effective designers I've worked with didn't get that way in one environment. They got there by moving between them.

28 Mar 2026 · 4 min read

What Working In-House Taught Me About Design

DESIGNER'S MENTALITY

What Working In-House Taught Me About Design

In-house designers are often the best kept secret in the building. And not in a good way.

26 Mar 2026 · 7 min read

What Working at Agencies Taught Me About Design

DESIGNER'S MENTALITY

What Working at Agencies Taught Me About Design

Clients will look at you like you have all the answers. That's the unspoken contract of agency life. You're the expert. You've been hired because you know things they don't.

24 Mar 2026 · 5 min read

What Working at Start-Ups Taught Me About Design

DESIGNER'S MENTALITY

What Working at Start-Ups Taught Me About Design

Nobody is waiting for you to get comfortable. In a startup, design doesn't get a runway. No extended discovery phase, no lengthy sign-off process, no time to perfect the brief before the work starts.

21 Mar 2026 · 6 min read

Designer's Don't Follow Their Own Advice

PROCESS

Designer's Don't Follow Their Own Advice

Designers will tear apart a bad user flow in seconds. They'll accept a mediocre career without a second thought.

17 Mar 2026 · 4 min read